2.7 billion people play video and mobile games. There are 1.47 billion daily active users on Facebook alone. 60% of Instagram users say they find new products on Instagram. 30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat.
Our audience is playing games on a daily basis and on these social media platforms. And they want to purchase through those networks. Independent Digital Assets Alliance is connecting worlds and gamifying the sales process as well as offering gaming experiences for all different types of gamer and consumers.